Marketing

Pittsburgh Penguins and BetRivers® “Blackjack Bet!”

  • Proof of concept for a live, in-game activation partnering the Pittsburgh Penguins with their sponsor BetRivers® Sportsbook and Casino.

  • Designed as a friendly game of blackjack with the Pens’ mascot IceBurgh where one lucky fan in attendance can play to win free spins/vouchers for Rivers Casino

  • Presented to executives at Pittsburgh Penguins and Pittsburgh Penguins Foundation

  • Won 1st place in competition for Spring 2023